Auburn University Harbert College of Business Logo
Harbert Magazine
Harbert Magazine
Disruption / Opportunity

Disruption / Opportunity

There are lots of old sayings about disruption. “Opportunity lies in crisis.” “A door closes, a window opens,” and a favorite from Marie Antoinette, “In times of crisis it is of utmost importance to keep one’s head.” All these old saws are true and, as Madame...
Living Life Through A Window

Living Life Through A Window

New normal adds stress at home and office. Less than a year into the coronavirus pandemic, a new normal—what some call the “next normal”—prevails. Millions of U.S. workers find themselves staying at home, connecting with colleagues largely through Zoom and other video...
No Going Back

No Going Back

Dual challenges open new marketing avenues. From the time COVID-19 emerged and began its gargantuan disruption, businesses worldwide upended their operational modes and reformulated their public identities and messages.  In the wake of that unprecedented paradigm...
Durability in Diversity

Durability in Diversity

Systemic racism and COVID present dual challenges for business . Businesses—the successful ones, anyway—historically have been known for their ability to adapt to the changes that can come at them from any direction. Rarely, however, have businesses had to face...
Young Entrepreneur Adapts and Thrives

Young Entrepreneur Adapts and Thrives

“‘What has been the biggest thing you have learned?’ I said that it was the ability to adapt to the changing circumstances.” Brock Murphy was enjoying spring break on the Gulf Coast, briefly leaving the headaches of starting a new business behind. Burn...
Paul Jacobson – Conversations from the C-Suite

Paul Jacobson – Conversations from the C-Suite

Flying Through a Pandemic – Core values shape Delta’s recovery strategy. Delta Air Lines was soaring in the first weeks of 2020, already flying ahead of its financial plan and handing out $1.6 billion in profit sharing to its employees after a record-setting...