At its core, all business is about making calculated projections on human behavior—attempting to anticipate the future. Companies that make the most accurate projections and operate on these projections in the most efficient manner, excel; the others, not so much....
Next to the F-22 fighter plane and the Space Shuttle, a Formula 1 car may well be the most sophisticated piece of high-performance machinery humans make. Although its performance has actually been limited by the Federation Internationale de l’Automobile, the sport’s...
Although human aspects—innovation, interpersonal relationships, loyalty, trust, vision—remain central to business success, the impact of technological advances cannot be discounted. The technologies cited here have brought dramatic change to the way the world does...
It’s become something of an accepted truth. We need a knowledge and awareness of the global marketplace if we are to be successful in business today. Why is that? What insights will this knowledge grant us? What business skills will this awareness enhance? How will...
Chapter I Our dauntless entrepreneur sees an opportunity. Of course it all starts with an idea. Necessity being the mother of invention, it could be a problem needing a solution or a solution to a problem we don’t yet know we have. Circumstances compel some...
Since graduating from Auburn with my Bachelor of Science in Information Systems in 2001, I have had continuous opportunities to use my education and broaden my skills. I have held technical and managerial positions ranging from web application development to data...
