Fans see teams, sponsors separately. Long-term naming rights agreements with sports arenas and stadiums present little downside for large organizations because customers can differentiate between teams and the sponsors. Research by Brian L. Bourdeau, associate...
Remember what the ‘A’ stands for New technologies can enhance human decision-making in supply chain firms, but technological control mechanisms and computing power have their limits. The human factor still reigns supreme. A recent editorial by Harbert’s LaDonna...
Online inventory errors frustrate customers Your son desperately wants that hot new video game, or your father can’t wait to get his hands on the latest and greatest new indoor painting tools. Before you race across town and fight traffic on a rainy night, you jump...
Emotion, fear override rational investment plans A mass shooting at a Las Vegas concert kills 58. Twenty-two people die in a mass shooting in El Paso, Texas. A church shooting here. Another mall shooting there. Terror strikes fear into our hearts and signals caution...
An American is injured on the job every seven seconds. Whether it’s loading freight onto trucks, stocking warehouse shelves, or even back strain from an office chair, an average of 12,600 workers are hurt each day—costing industry millions in dollars and production...
Doctoral students push serious research Katherine Alexander Disagreeable employees are an issue for managers. How do these disagreeable individuals react to negative social exchange relationships with their superiors? Second-year Ph.D. student Katie Alexander...
