Marketing in recovery won’t look the same Once the pandemic hit companies worldwide, marketers—the revenue generators, the customers’ closest ally, the barometers of ever-changing wants and needs—went into panic mode. That led to impromptu survival tactics and...
Real estate is one of the industries leading the COVID-19 economic recovery, but that industry resurgence is not universal. “Shutdown and strong snapback have occurred in certain real estate sectors. Others are still in survival mode and recovery mode,” said longtime...
A Prescription for the Pharmacy of the Future Company aims to become health care destination The pharmacies—and the pharmacists—of the future will have new looks and play new roles in the years ahead. As pharmacies become much more than places to pick up pills,...
When a CEO is dismissed, peer CEOs often turn fiscally conservative, dialing back on research and development, acquisitions and capital expenditures. Firing a CEO can change the strategic decision-making of CEOs at competing firms. Two Harbert...
Dual challenges open new marketing avenues. From the time COVID-19 emerged and began its gargantuan disruption, businesses worldwide upended their operational modes and reformulated their public identities and messages. In the wake of that unprecedented paradigm...
Systemic racism and COVID present dual challenges for business . Businesses—the successful ones, anyway—historically have been known for their ability to adapt to the changes that can come at them from any direction. Rarely, however, have businesses had to face...
