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Harbert Magazine
Harbert Magazine
Doing Well by Doing Good

Doing Well by Doing Good

That key phrase is not just some random maxim tacked on to a company’s mission statement in order to stay current. Increasingly, organizations are placing the philosophy at their core. For more than a few, the concept has become both a steady foundation and a catalyst...
Walking the Public Relations Tightrope

Walking the Public Relations Tightrope

How’s your iPhone battery life doing these days? Is the charge percentage rapidly dwindling? Haven’t you heard? Apple faced lawsuits after it was discovered—and the company admitted—that battery life was purposely reduced as a result of a simple iPhone update. That’s...
Business Ethics is a Team Sport

Business Ethics is a Team Sport

Business Ethics is a Team Sport, says O.C. Ferrell, director of the Center for Ethical Organizational Cultures in the Harbert College of Business. Just as many business decisions are made by teams, so must the ethical conduct of business operations be viewed as a...
The Odyssey of Right

The Odyssey of Right

The word oxymoron is formed from two Greek words meaning “sharp” and “dull.” And if you take a look at oxymoronlist.com, right there between “business casual” and “butthead” is “business ethics.” In 2016, a Gallup poll reported that “the only people less ethical than...
Living the Salt Life

Living the Salt Life

Odds are you’ve seen a Salt Life logo on a vehicle or an item of apparel. But what drives the company behind the symbol? Jeff Stillwell, a 1988 marketing graduate, is president of Salt Life. He sat down with Harbert Magazine to discuss how he helped turn a small,...