Though sales remain best associated with traditional media, social media is tilting buyers’ perceptions from one manufacturer to another. Companies in the U.S. are expected to spend more than $50 billion in social media advertising in 2021. But are they utilizing this...
Harbert College researchers explore means to keep proprietary information secret along the blockchain without distorting transparency. Four Harbert College researchers believe blockchain can simultaneously help organizations preserve security and increase...
When a CEO is dismissed, peer CEOs often turn fiscally conservative, dialing back on research and development, acquisitions and capital expenditures. Firing a CEO can change the strategic decision-making of CEOs at competing firms. Two Harbert...
Companies may miss out on high-quality employees by focusing on ‘unicorn’ candidates, according to this Harbert researcher, a former IT executive. Nearly 3.1 million cyber professionals are needed to bridge the industry’s growing talent gap. Why? In part because firms...
When technological change is accompanied by transparency, consumers are more likely to accept the change, even if they don’t benefit from it. Facebook took a lot of heat because it didn’t do that, this Harbert researcher points out. Last year, Facebook changed its...
